{"id":20298,"date":"2026-10-10T10:10:51","date_gmt":"2026-10-10T08:10:51","guid":{"rendered":"https:\/\/rvh-synergie.org\/actualites\/a-la-caisse-notre-cerveau-passe-a-linstinct-gregaire\/"},"modified":"2026-10-10T10:10:52","modified_gmt":"2026-10-10T08:10:52","slug":"a-la-caisse-notre-cerveau-passe-a-linstinct-gregaire","status":"publish","type":"post","link":"https:\/\/rvh-synergie.org\/actualites\/a-la-caisse-notre-cerveau-passe-a-linstinct-gregaire\/","title":{"rendered":"\u00c0 la caisse, notre cerveau passe \u00e0 l&rsquo;instinct gr\u00e9gaire"},"content":{"rendered":"<p><!--$--><br \/>\n<!--\/--><br \/>\n<!--$--><\/p>\n<div data-hk=\"0000a124212000a23100\" class=\"Html-Block\" data-qa-article-content-text data-text-milestone-block>\n<p>J&rsquo;\u00e9tais au supermarch\u00e9 r\u00e9cemment et j&rsquo;ai vu exactement cela. Il y avait une longue file d\u2019attente devant une caisse enregistreuse. \u00c0 gauche, une autre, beaucoup plus courte, \u00e9tait ouverte. N\u00e9anmoins, les gens continuaient \u00e0 affluer et \u00e0 se tenir au fond de la longue file d&rsquo;attente.<\/p>\n<\/div>\n<div data-hk=\"0000a124212000a23110\" class=\"Html-Block\" data-qa-article-content-text data-text-milestone-block>\n<p>Au d\u00e9but, je me suis demand\u00e9 : pourquoi personne ne regarde \u00e0 gauche ? La r\u00e9ponse est psychologiquement plus excitante qu\u2019il n\u2019y para\u00eet. Parce que nous ne choisissons pas toujours le meilleur serpent objectivement. Nous nous orientons sur les autres, sur les habitudes et sur ce qui nous semble s\u00fbr.<\/p>\n<\/div>\n<aside data-hk=\"0000a124212000a2312004\" data-qa-ad-slot class=\"Ad-Slot Ad-Slot-mobile Ad-Slot-hor Ad-Slot-FC\">\n<div class=\"Ad-Slot-FC-Container \" data-nosnippet=\"https:\/\/www.focus.de\/gesundheit\/ratgeber\/true\">\n<div class=\"Ad-Slot-FC-Window\">\n<div id=\"ad-slot-mobile-hor-2\" data-orientation=\"hor\" data-index=\"2\" data-slot=\"ad-slot\" data-device=\"mobile\"><\/div>\n<\/div>\n<\/div>\n<\/aside>\n<div data-hk=\"0000a124212000a23130\" class=\"Article-ReusableText Html-Block\" data-qa-article-reusable-content-text><!--$--><!--\/--><!--$--><!--\/--><\/p>\n<div>\n<p>Joern Kettler est psychologue d&rsquo;entreprise, analyste des expressions faciales et auteur \u00e0 succ\u00e8s. Il fait partie de notre r\u00e9seau d&rsquo;experts EXPERTS Circle.<\/p>\n<\/div>\n<\/div>\n<div data-hk=\"0000a124212000a23140\" class=\"Html-Block\" data-qa-article-content-text data-text-milestone-block>\n<h2>Beaucoup de gens semblent \u00eatre un signe de qualit\u00e9<\/h2>\n<p>En 2024, des chercheurs ont examin\u00e9 l\u2019impact des files d\u2019attente sur les consommateurs. Dans leurs exp\u00e9riences, la simple existence d\u2019un serpent pourrait conduire \u00e0 ce qu\u2019une offre soit jug\u00e9e plus populaire et parfois aussi de meilleure qualit\u00e9.<\/p>\n<\/div>\n<div data-hk=\"0000a124212000a23150\" class=\"Html-Block\" data-qa-article-content-text data-text-milestone-block>\n<blockquote>\n<p>Cela ne veut pas dire que nous pensons consciemment au supermarch\u00e9 : \u00ab Il y a dix personnes l\u00e0-bas, donc cette caisse doit \u00eatre meilleure. \u00bb<\/p>\n<\/blockquote>\n<\/div>\n<aside data-hk=\"0000a124212000a2316004\" data-qa-ad-slot class=\"Ad-Slot Ad-Slot-mobile Ad-Slot-out\">\n<div id=\"ad-slot-mobile-out-1\" data-orientation=\"out\" data-index=\"1\" data-slot=\"ad-slot\" data-device=\"mobile\" data-nosnippet=\"https:\/\/www.focus.de\/gesundheit\/ratgeber\/true\"><\/div>\n<\/aside>\n<div data-hk=\"0000a124212000a23170\" class=\"Html-Block\" data-qa-article-content-text data-text-milestone-block>\n<p>Mais un groupe de personnes envoie une information : si tout le monde est l\u00e0, il y aura une raison. En 2016, une \u00e9quipe de chercheurs a examin\u00e9 dans quelle mesure les opinions des autres peuvent m\u00eame influencer notre perception. Les participants adaptaient plus souvent leurs d\u00e9cisions \u00e0 une opinion majoritaire. Ce qui \u00e9tait int\u00e9ressant, c\u2019est que les informations sociales influen\u00e7aient d\u00e9j\u00e0 la mani\u00e8re dont les stimuli \u00e9taient trait\u00e9s. Au supermarch\u00e9, cela peut para\u00eetre assez banal.<\/p>\n<\/div>\n<aside data-hk=\"0000a124212000a2318004\" data-qa-ad-slot class=\"Ad-Slot Ad-Slot-mobile Ad-Slot-hor\">\n<div id=\"ad-slot-mobile-hor-3\" data-orientation=\"hor\" data-index=\"3\" data-slot=\"ad-slot\" data-device=\"mobile\" data-nosnippet=\"https:\/\/www.focus.de\/gesundheit\/ratgeber\/true\"><\/div>\n<\/aside>\n<div data-hk=\"0000a124212000a23190\" class=\"Ad-Carousel mb-xl row \" data-nosnippet=\"https:\/\/www.focus.de\/gesundheit\/ratgeber\/true\">\n<div data-hk=\"0000a124212000a231910\" class=\"col-lg-4\">\n<div data-hk=\"0000a124212000a231911004\" data-qa-ad-slot=\"https:\/\/www.focus.de\/gesundheit\/ratgeber\/true\" class=\"Ad-Slot Ad-Slot-desktop Ad-Slot-ver \" role=\"region\" aria-label=\"Anzeige 1\" data-nosnippet=\"https:\/\/www.focus.de\/gesundheit\/ratgeber\/true\">\n<div id=\"ad-slot-desktop-ver-1\" data-orientation=\"ver\" data-index=\"1\" data-slot=\"ad-slot\" data-device=\"desktop\"><\/div>\n<\/div>\n<\/div>\n<div data-hk=\"0000a124212000a231912\" class=\"col-lg-4\">\n<aside data-hk=\"0000a124212000a231913004\" data-qa-ad-slot class=\"Ad-Slot Ad-Slot-desktop Ad-Slot-ver Ad-Slot-FC\">\n<div class=\"Ad-Slot-FC-Container \" data-nosnippet=\"https:\/\/www.focus.de\/gesundheit\/ratgeber\/true\">\n<div class=\"Ad-Slot-FC-Window\">\n<div id=\"ad-slot-desktop-ver-2\" data-orientation=\"ver\" data-index=\"2\" data-slot=\"ad-slot\" data-device=\"desktop\"><\/div>\n<\/div>\n<\/div>\n<\/aside>\n<\/div>\n<div data-hk=\"0000a124212000a231914\" class=\"col-lg-4\">\n<div data-hk=\"0000a124212000a231915004\" data-qa-ad-slot=\"https:\/\/www.focus.de\/gesundheit\/ratgeber\/true\" class=\"Ad-Slot Ad-Slot-desktop Ad-Slot-ver \" role=\"region\" aria-label=\"Anzeige 3\" data-nosnippet=\"https:\/\/www.focus.de\/gesundheit\/ratgeber\/true\">\n<div id=\"ad-slot-desktop-ver-3\" data-orientation=\"ver\" data-index=\"3\" data-slot=\"ad-slot\" data-device=\"desktop\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div data-hk=\"0000a124212000a231a100\" class=\"Html-Block\" data-qa-article-content-text data-text-milestone-block>\n<p>Ils arrivent au coin de la rue. Huit personnes se tiennent \u00e0 droite. Il y en a deux \u00e0 gauche. Avant m\u00eame de comparer consciemment, les huit personnes ont d\u00e9j\u00e0 envoy\u00e9 un message : c&rsquo;est la voie \u00e0 suivre.<\/p>\n<\/div>\n<div data-hk=\"0000a124212000a231a110\" class=\"Html-Block\" data-qa-article-content-text data-text-milestone-block>\n<h2>Une fois qu&rsquo;on est embauch\u00e9, on n&rsquo;aime pas changer<\/h2>\n<p>Puis un deuxi\u00e8me effet entre en jeu. Quiconque est d\u00e9j\u00e0 dans une file d&rsquo;attente y reste souvent, m\u00eame si une meilleure option s&rsquo;ouvre \u00e0 c\u00f4t\u00e9.<\/p>\n<\/div>\n<div data-hk=\"0000a124212000a231a120\" class=\"Html-Block\" data-qa-article-content-text data-text-milestone-block>\n<p>En 2020, des chercheurs ont examin\u00e9 ce que l\u2019on appelle le \u00ab biais du statu quo \u00bb. Les gens ont tendance \u00e0 s\u2019en tenir \u00e0 une option qu\u2019ils ont d\u00e9j\u00e0 choisie, m\u00eame lorsqu\u2019il existe des alternatives.<\/p>\n<\/div>\n<aside data-hk=\"0000a124212000a231a13004\" data-qa-ad-slot class=\"Ad-Slot Ad-Slot-mobile Ad-Slot-hor\">\n<div id=\"ad-slot-mobile-hor-4\" data-orientation=\"hor\" data-index=\"4\" data-slot=\"ad-slot\" data-device=\"mobile\" data-nosnippet=\"https:\/\/www.focus.de\/gesundheit\/ratgeber\/true\"><\/div>\n<\/aside>\n<div data-hk=\"0000a124212000a231a140\" class=\"Html-Block\" data-qa-article-content-text data-text-milestone-block>\n<p>Vous le savez probablement. Ils font la queue depuis trois minutes. Une caisse enregistreuse s&rsquo;ouvre soudain \u00e0 gauche. Et au lieu de bouger, pensez : \u00ab Oh, maintenant, je vais rester ici aussi. \u00bb Psychologiquement, nous d\u00e9fendons la d\u00e9cision que nous avons d\u00e9j\u00e0 prise.<\/p>\n<\/div>\n<div data-hk=\"0000a124212000a231a150\" class=\"Html-Block\" data-qa-article-content-text data-text-milestone-block>\n<h2>Mais pourquoi \u00e0 gauche ?<\/h2>\n<p>Il n\u2019existe pas de r\u00e8gle g\u00e9n\u00e9rale fiable selon laquelle les gens n\u00e9gligeraient g\u00e9n\u00e9ralement une file d\u2019attente plus courte \u00e0 gauche.<\/p>\n<\/div>\n<aside data-hk=\"0000a124212000a231a16004\" data-qa-ad-slot class=\"Ad-Slot Ad-Slot-mobile Ad-Slot-hor\">\n<div id=\"ad-slot-mobile-hor-5\" data-orientation=\"hor\" data-index=\"5\" data-slot=\"ad-slot\" data-device=\"mobile\" data-nosnippet=\"https:\/\/www.focus.de\/gesundheit\/ratgeber\/true\"><\/div>\n<\/aside>\n<div data-hk=\"0000a124212000a231a170\" class=\"Html-Block\" data-qa-article-content-text data-text-milestone-block>\n<p>Il existe des recherches sur les pr\u00e9jug\u00e9s gauche-droite dans la perception et le placement de produits. On ne peut cependant pas en conclure de mani\u00e8re fiable que les clients des supermarch\u00e9s pr\u00e9f\u00e8rent syst\u00e9matiquement les caisses de droite. Il est plus probable que nous regardions l\u00e0 o\u00f9 il y a d\u00e9j\u00e0 du mouvement et des personnes. Nous suivons le flux visible et ne r\u00e9examinons pas les alternatives \u00e0 chaque fois. C&rsquo;est pratique, mais \u00e7a ne marche pas toujours.<\/p>\n<\/div>\n<aside data-hk=\"0000a124212000a231a18004\" data-qa-ad-slot class=\"Ad-Slot Ad-Slot-mobile Ad-Slot-hor\">\n<div id=\"ad-slot-mobile-hor-6\" data-orientation=\"hor\" data-index=\"6\" data-slot=\"ad-slot\" data-device=\"mobile\" data-nosnippet=\"https:\/\/www.focus.de\/gesundheit\/ratgeber\/true\"><\/div>\n<\/aside>\n<aside data-hk=\"0000a124212000a231a19004\" data-qa-ad-slot class=\"Ad-Slot Ad-Slot-desktop Ad-Slot-hor Ad-Slot-FC\">\n<div class=\"Ad-Slot-FC-Container \" data-nosnippet=\"https:\/\/www.focus.de\/gesundheit\/ratgeber\/true\">\n<div class=\"Ad-Slot-FC-Window\">\n<div id=\"ad-slot-desktop-hor-2\" data-orientation=\"hor\" data-index=\"2\" data-slot=\"ad-slot\" data-device=\"desktop\"><\/div>\n<\/div>\n<\/div>\n<\/aside>\n<div data-hk=\"0000a124212000a231a200\" class=\"Html-Block\" data-qa-article-content-text data-text-milestone-block>\n<h2>Parfois, la file d&rsquo;attente la plus longue est encore plus rapide<\/h2>\n<p>Quelque chose d&rsquo;autre complique les choses. La ligne la plus courte ne signifie pas n\u00e9cessairement la plus rapide. Il peut y avoir deux personnes devant vous avec des caddies pleins. Dans la file la plus longue, peut-\u00eatre cinq personnes avec trois objets chacune. Il y a aussi des paiements par carte, des requ\u00eates ou un prix qui n&rsquo;est pas correct.<\/p>\n<\/div>\n<div data-hk=\"0000a124212000a231a210\" class=\"Html-Block\" data-qa-article-content-text data-text-milestone-block>\n<p>Notre cerveau n\u2019essaie donc pas seulement de compter les gens. Il essaie inconsciemment de pr\u00e9dire quel serpent est susceptible de courir le plus vite. Et nous nous trompons souvent.<\/p>\n<\/div>\n<aside data-hk=\"0000a124212000a231a22004\" data-qa-ad-slot class=\"Ad-Slot Ad-Slot-mobile Ad-Slot-hor\">\n<div id=\"ad-slot-mobile-hor-7\" data-orientation=\"hor\" data-index=\"7\" data-slot=\"ad-slot\" data-device=\"mobile\" data-nosnippet=\"https:\/\/www.focus.de\/gesundheit\/ratgeber\/true\"><\/div>\n<\/aside>\n<div data-hk=\"0000a124212000a231a230\" class=\"Html-Block\" data-qa-article-content-text data-text-milestone-block>\n<h2>Dans la vie de tous les jours, nous devrions peser consciemment les choses<\/h2>\n<p>La file d\u2019attente au supermarch\u00e9 est en fait un petit mod\u00e8le de notre pens\u00e9e quotidienne\u00a0:<\/p>\n<\/div>\n<div data-hk=\"0000a124212000a231a240\" class=\"Html-Block\" data-qa-article-content-text data-text-milestone-block>\n<ul>\n<li>Nous choisissons les restaurants car ils sont complets.<\/li>\n<li>Nous achetons des produits parce que beaucoup d\u2019autres les ach\u00e8tent.<\/li>\n<li>Nous nous en tenons aux d\u00e9cisions parce que nous les avons prises.<\/li>\n<li>Parfois, nous ne regardons m\u00eame plus \u00e0 gauche.<\/li>\n<\/ul>\n<p>Mon conseil la prochaine fois que vous ferez du shopping est donc simple : avant de faire la queue quelque part, examinez consciemment toutes les options. Cela prend trois secondes et peut-\u00eatre que ces trois secondes vous feront gagner de nombreuses minutes d&rsquo;attente.<\/p>\n<\/div>\n<p><!--\/--><br \/>\n<!--$--><br \/>\n<!--\/--><br \/>\n<!--$--><br \/>\n<!--\/--><br \/>\n<!--$--><br \/>\n<!--\/--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>J&rsquo;\u00e9tais au supermarch\u00e9 r\u00e9cemment et j&rsquo;ai vu exactement cela. Il y avait une longue file<\/p>\n","protected":false},"author":1,"featured_media":20299,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[86],"tags":[8261,585,11063,11062,457,440],"class_list":["post-20298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-les-maladies","tag-caisse","tag-cerveau","tag-gregaire","tag-linstinct","tag-notre","tag-passe","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50","resize-featured-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00c0 la caisse, notre cerveau passe \u00e0 l&#039;instinct gr\u00e9gaire - RVH-Synergie.org<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rvh-synergie.org\/actualites\/a-la-caisse-notre-cerveau-passe-a-linstinct-gregaire\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c0 la caisse, notre cerveau passe \u00e0 l&#039;instinct gr\u00e9gaire - RVH-Synergie.org\" \/>\n<meta property=\"og:description\" content=\"J&rsquo;\u00e9tais au supermarch\u00e9 r\u00e9cemment et j&rsquo;ai vu exactement cela. 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